C2GAMES●
GAMIFY YOUR BUSINESS

Give your brand
a little play.

Give customers something to do, discover and come back for. C2 Games builds branded games and interactive experiences around your business.

Based in Revelstoke. Built for businesses, creators and destinations.

REAL PROJECT / RINKMASTER
RinkMaster gameplay: driving a branded ice resurfacer around a hockey rink
A product.
A challenge.
A reason to play.

Explore the RinkMaster project

01 / WHAT IS GAMIFICATION?

Make the connection
interactive.

Turn a part of your brand into an experience people can play.

That could be a short game featuring your product, a challenge at your venue, or a discovery trail connecting local places. Goals, progress, stories and rewards give people a role in the experience.

We start with what you want customers to do: discover a product, explore a location, return for something new or spend more time with your brand.

02 / WHY MAKE IT PLAYABLE?

Give curiosity
somewhere to go.

Choose a business goal first. Design the game around it.

01 / DISCOVERY

Make your brand memorable.

Let people try a playful version of your product or explore the story behind it. A distinctive experience gives them something to remember and talk about.

Imagine: a gear challenge that introduces your shop’s product range.

02 / PARTICIPATION

Give people a reason to visit.

Connect a game to your venue, an event or a local route. A clue, collectible or challenge can invite people to step inside and explore.

Imagine: a visitor quest with an optional challenge at your business.

03 / RETURN VISITS

Keep the experience going.

Fresh challenges, personal bests and new collectibles can give customers a reason to return. Agreed offers can connect play with a real-world next step.

Imagine: a new seasonal challenge featuring your latest products.

Define success together: completed games, repeat play, offer use or visits to a product page. Sales impact needs its own measurement.

03 / FROM THE PORTFOLIO

Real brands.
Playable worlds.

Two different ways to bring a brand into a game.

The RinkMaster ice-resurfacing game in action
BUSINESS BRAND / PRODUCT + REWARDS

RinkMaster

A mobile ice-resurfacing game built around RinkMaster’s FloodMaster. Players race to clean the ice, putting the product at the centre of the challenge.

The original game connected strong completion times to website coupon rewards: a clear path from playing with the brand to exploring its products.

Explore RinkMaster
Speed For Trees players racing through a colourful forest
CREATOR BRAND / FAN ENGAGEMENT

Speed For Trees

Created for a YouTuber, Speed For Trees extends his brand beyond video into a world fans can play in.

The game gives the audience another way to interact with the brand, share an experience and connect through play. It shows how a creator’s identity can become an interactive product.

Explore Speed For Trees
IN OUR CLIENT’S WORDS
“Working with C2 Games has been a great experience. The custom game they developed for RinkMaster was a unique way to engage our customers, and it definitely helped us stand out and increase interest in our brand. I’d highly recommend their services to any business looking to gamify their customer experience.”
Chas Birkett / RinkMaster
04 / WHAT COULD WE MAKE?

Your business.
Your kind of play.

Starting points to explore together. Each concept is shaped around your audience and budget.

01

A branded mini-game

A product, service or story becomes a short, satisfying challenge. A useful starting point for a campaign, launch or creator brand.

BRANDS + CREATORS
02

A discovery adventure

Players follow clues, explore points of interest and collect progress along a route. Local stories and participating businesses become part of the experience.

TOURISM + ATTRACTIONS
03

A challenge at your venue

Give visitors something to solve, learn or compete in during an event or visit. Refresh the content to support a new exhibition or season.

VENUES + EVENTS
05 / HOW WE WORK TOGETHER

Start with a goal.
Build from there.

01 / DISCOVER

Find the right idea.

Talk through your customers, business goal, budget and timing. Agree on what the experience should help people do.

02 / PROTOTYPE

Make it playable.

Define a focused scope and create a prototype. Try the core experience and refine it before committing to a larger build.

03 / LAUNCH + LEARN

See how people respond.

Launch the agreed experience, measure participation and review the results. Plan support and updates around what your business needs.

A FEW PRACTICAL QUESTIONS

Let’s make
it clear.

Do I need a fully formed game idea?

No. Bring your business goal and what you know about your customers. We can explore suitable ideas and decide whether a game is a useful fit.

Does it have to be a big project?

No. A single mini-game or one interactive stop can be a focused starting point. Scope, price and delivery timing are agreed before development begins.

Would customers download an app?

A downloadable iOS or Android app is one option. We’ll choose the delivery approach around where customers will play, how they will find it and the project’s scope.

Can we include offers or rewards?

Yes, where they fit the experience. We’ll define eligibility, funding and how rewards are claimed with you. Real-world vouchers need a reliable verification and redemption process.

LET’S FIND THE RIGHT FIT

What could
your brand
play like?

Tell me about your business, your customers and what you’d like them to do more of.

Talk about your idea

You’ll work directly with Cam, the developer behind C2 Games.